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Briggs helps First Choice expand their business

Briggs helps First Choice expand their business

Briggs Equipment has helped catering equipment supplier First Choice grow into their brand new, 90,000 square foot distribution centre in Cannock.

First Choice, based in the town, specialises in meeting the needs of the commercial catering market. The company outgrew its original operating facility in Heath Hayes when the business diversified from the distribution of parts from major manufacturers such as Electrolux, Dualit and Zanussi to refrigeration, laundry, coffee and bakery spares.


“We moved into the new facility in April 2017 and with over 26,000 product lines and 800+ parcels being shipped out every day to destinations UK wide, we needed handling equipment that was up to the job,” said Ritchie Barber, Warehouse Team Leader.


With higher, narrower aisles in the new warehouse and a significant increase in orders being placed daily, Briggs used its asset management and engineering services expertise to advise that the most efficient equipment would be VNA (very narrow aisle) machines along with multi-level order pickers.

With increased floor space in the new building, Briggs also recommended ride on powered pallet trucks for a greater distance to be covered by order pickers in less time, thus speeding up the whole process.


The VNA and multi-level order pickers machine have enabled First Choice to stock products in ‘single item locations’. This has proved valuable as this method of storage allows economical use of racking space, more efficient stock picking, and speedier delivery times.

Ritchie added, “Working together with Briggs has enabled us to work on a much larger scale with items in bulk storage. Their specialist equipment has allowed us to be able to access stock quickly and above all, safely for operatives.”

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